Friday 30 March 2012

How to.. Blog & Get Noticed

The internet is a colossal space filled with blogs and aspiring writers, so how does one stand out in the mass of talent on a growing platform of user generated content? When I see my traffic increase I occasionally want to burst into song,  'Hello.. Is it me you're looking for?', I always wonder if they stumbled upon me or sought me out.

There are blogs on every and any subject, there are personal blogs, professional blogs, and academic blogs, so how do you reach your audience? It can all be done with a few simple steps in the right direction.

Sunday 18 March 2012

Nuts and Bolts: The iPad 3





Apple have launched a new model of the much loved tablet the iPad, so what's with all the hype? Read more for a deliciously quick and easy to understand overview of Apple's new addition.

Wednesday 14 March 2012

Quick Comment: "Our alliance is essential."

What the US and British alliance can do for the Obama campaign


Photo courtesy of The Prime Minister's Office's flickr photostream 
"We Americans and Brits speak the same language most of the time. David, we are chuffed to bits that you are here."
- President Barack Obama, March 14th 2012. 

Prime Minister David Cameron and wife Samantha's first official visit to the White House comes on the heels of disappointing poll results for the Obama campaign. This morning, both President Obama and the Prime Minister addressed the press at a ceremonial event at the White House.

The visit has been widely covered across the media, highlighting Mr Obama's hospitality towards the British leader and illuminating a comfortable dynamic between the two to remove the stigma of a transatlantic relationship which was once hostile during Gordon Brown's leadership of the UK. The synergistic visit will surely be one of significance and strengthen both leaders image in both foreign and domestic opinion. Critics will claim that the visit suffers from glorified media coverage and forced anecdotes such as both men's comments on Mr Obama taking the Prime Minister to a basketball game during the visit.

Sunday 11 March 2012

Highs and Lows of the Obama Presidency (Timeline)

Highs and Lows of the Obama Presidency in Office and the Media

Image courtesy of White House Flickr stream
 "Now is the time to keep our foot on the gas, not put on the brakes. And I am not going to settle for a country where just a few do really well and everybody else is struggling to get by."

Tripling the national deficit, a decline in public approval ratings, and  failing to fulfil his major campaign promise of closing Guantanamo, Obama's first term has been rocked with turbulence and hostility, on top of an inherited economy crisis unseen since the Great Depression.

I've compiled a list of the highs and lows of Barack Obama and his reputation, including legislation, appearances and state visits, and a few things which show that Barack Obama finds the time even on a national holiday to think of the American people.


Friday 9 March 2012

Quick Comment: Video Games

Photo taken from official trailer of The Road We've Traveled.
The trailer for The Road We've Traveled, the 17 minute David Guggenheim documentary chronicling President Obama's first term in office, was released yesterday.

Critics will claim that the documentary is an extended campaign ad in disguise, over hyped and brimming with sensationalism, glossy effects and forced interviews in favour of Barack Obama's record. Even the sceptics can't deny that it is a clever move at this point in the race where voters are bombarded with the dirty ads of the GOP candidates and the Republican electorate is at a clear divide. President Obama is pushing the positivity at this stage, before the gruelling race against the ultimate GOP winner begins and the gauntlets are thrown down, when that stage is eventually reached.

Wednesday 7 March 2012

Quick Comment: Not So Super Tuesday.


Image courtesy of BU Interactive News Flickr
The votes are in, and the GOP candidates are no closer to the finish line.


Mitt Romney stood victorious in Ohio, although he beat Rick Santorum by a slim margin. He won 37.9% of the vote compared to Santorum's 37.1%. The delegate numbers are solid, and mathematically speaking, Romney is speeding ahead as front runner, but this race leads me to believe that despite all the over spending and investing in the campaign, he is continuing to fail at connecting with many voters. I doubt his talk of Ann Romney's numerous Cadillacs did much to salvage his reputation with blue collar workers. In the same respect, Santorum is suffering the same predicament, as voters may feel his religion dominates his views for the Presidency and his vision for America. The clash of extreme religious views and politics is a combustible coalition, as it creates issues with groups such as women voters and the right to birth control.

Tuesday 6 March 2012

Happy Super Tuesday!

It's arrived, and my money's on Mittens for Ohio.

Meanwhile, outside of the knife throwing circus, Barack Obama is holding his first news conference since November. One has to love the President's timing.

Politico has produced the article 10 Things to Watch on Super Tuesday, which I recommend for anyone interested in making sense of the contests today.

Sunday 4 March 2012

Quick Comment: The Vulture Tactic - Attack Ads



It has been revealed today that ad spending for Super Tuesday alone has reached $10million. Mitt Romney has spent approximately $6.3million on negative ads, and it is estimated that $16.4million has been invested  on negative ads alone by the Restore Our Future campaign, a Super Political Action committee overseen by former Romney advisers. Super PACs have the freedom to spend an unlimited amount on advertising under the condition that they do not directly converse with the candidate. Although it has been pointed out that Clinton and Obama viciously attacked each other in the Democratic race of 2008, the harshest of comments are usually saved for the general election. The  'Restore Our Future' campaign has chosen to attack fellow Republicans, sending out messages which claim that 'Newt Gingrich has more baggage than the airport'.  The aggressive style of the Romney campaign has been on display in several made for Web videos discussing Barack Obama's leadership, it has also created trending topics on Twitter to attack Gingrich such as #grandiosenewt. 

Saturday 3 March 2012

How To.. Make Sense of Super Tuesday


As Super Tuesday looms on March 6th, the race for the Republican presidential nominee heats up as the candidates prepare for this make or break event. I have found that for a non American, big voting days can be a puzzling matter and can quite frequently result in a massive brain ache.

To understand Super Tuesday and to make sense of it's results, it's best to kick things off with the basics. You need to know who's in the race and what they stand for, you never know, it may come in handy for a pub quiz one day. Although I'm going to whip up a quick overview on the candidates, I recommend looking here for details on where the candidates place themselves on the big issues.

Friday 2 March 2012

Quick Comment: Can Obamamania be resurrected?


Image courtesy of White House Flickr Stream



After immersing myself in over four hours of the Clinton documentary on PBS, I got to thinking, what if Barack Obama could work the same 'Comeback Kid' rhetoric that Bill Clinton was so talented at? Both are gifted speakers, both can connect themselves with their voters through speech, and like Clinton, Obama has a fiercely strong First Lady at his disposal.

Bill Clinton asked forgiveness time and time again, and the American public would oblige. Throughout the long winded palaver of the Lewinsky scandal and the witch hunt for Clinton's impeachment, the public would forgive him. What if Obama could claim to be the comeback kid? What if optimism in the President would provoke optimism in his voters, and revive passion in an unsettled electorate? This strategy could soon backfire if the economic state worsens or Obama suffers a setback, the GOP candidates would soon be ready to dig their teeth into the vicious rhetoric of failure. Unlike the GOP candidates, who have yet to reach the Presidency, their campaigns are based on promises. Barack Obama's campaign will have to be based on reality, not a hopeful narrative but a record of achievement. I began to wonder, if he admitted to his failings during his first term, would the American people forgive him? Or were the grand expectations that were once thrust upon Barack Obama too great for him to be granted forgiveness?

Imagine my not so surprise when I logged on to see several articles claiming that comeback is the buzzword, that it is a theme which will encapsulate Obama's re election campaign. Clever little campaign workers, I thought. Such a shame, imagine what could have happened if I had written this a few days earlier. C'est la vie, there's always next time.

Shelley-Marie Phillips